July 2010
1 post
5 tags
Why database marketing is used
If you have a business, chances are that you also have a record of your clients in a spreadsheet or database. But - how detailed is the database. Can you profile your clients according to: Age group How often they buy from you Product/service offering they buy from you Average spend Behaviour (i.e. what they did on your website and where they left) Whether they also use a competitor for...
Jul 23rd
April 2010
4 posts
4 tags
iPad Security Issues →
Most devices can be hacked these days - but iPad being hacked in one day???? I’m all for it if we can dual-boot with another OS (i.e. one that can multi-task)
Apr 5th
Wordpress 3 beta →
I’m not brave enough to take this for a spin yet….security/stability issues?
Apr 3rd
7 tags
5 simple steps for SEO
I feel that digital marketing should always be used alongside traditional marketing methods and channels. The 5 basic steps (there are more) are: 1. Market Research 2. Keyword Research 3. Site structure 4. On-page optimisation 5. Link building (Off-page SEO) 1. Market Research: Some bloggers mean researching search engines, etc. I actually suggest business-driven market research, i.e. Who are...
Apr 2nd
1 note
4 tags
Apr 2nd
March 2010
4 posts
3 tags
Blackberry app
This is test post from the Tumblr app for blackberry. I’ll use this app as well as the email option over the next few weeks. FF
Mar 18th
2 tags
Real-time search for Google
Google is developing a system that will enable content publishers to automatically submit new content to them, as opposed to trawling for data. This new protocol is called PubSubHubbub, or PuSH for short. It’s explained in more detail at http://code.google.com/p/pubsubhubbub/ The advantages for small publishers are quite important - they can get their content to Google immediately, as...
Mar 12th
What's the role of the Project Manager? →
via popurls.com
Mar 11th
4 tags
Internet Explorer bug(s)
Well, I always say that IE has a load of flaws… http://www.microsoft.com/technet/security/advisory/981374.mspx Microsoft explains how a vulnerability can allow remote code execution - so not good for security. Check out Firefox if you’re not already using it…
Mar 11th
1 note
February 2010
1 post
1 tag
Re-blog
I’ll be using tumblr as a platform from now on…… Not as great as Wordpress for SEO, but liking the ‘posting on the move’ functionality. Over the next few weeks will re-post old posts as well as new ones.
Feb 28th
January 2010
1 post
First Tumblr post
Will be using tumblr for a while to see whether it’s all it’s cracked up to be….
Jan 21st